Infos

SLOW FASHION

SLOW FASHION

Maison Persienne is an eco-friendly brand with a serious commitment to the Slow Fashion movement. Slow fashion is an alternative to fast fashion, claiming quality manufacturing, conscious buying and companies' transparency. Still, I sometimes feel like the Slow Fashion philosophy is a little blurry. Saying "we're a sustainable brand" is not enough: I want to explain every single details of how we make our collections. So first of all, I draw the fashion designs with a pen and some paper and I pin my fabrics samples to them. Then, my very talented model maker, Christine, creates the patterns out of my designs....

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Maison Persienne by Emma Moatti

Maison Persienne by Emma Moatti

  My name is Emma Moatti and I founded Maison Persienne in October 2018. I am a 23-year-old actress, fashion designer and entrepreneur living in Paris. I started Maison Persienne because I believe in slow fashion, human-sized companies and local manufacturing. You can read my thoughts about being a sustainable brand here.  I take (too) many photos that I regularly post on Instagram @emmamoatti. I'm definitely a "yes filter" person.  I studied law at La Sorbonne and dramatic arts at le Cours Simon in Paris.  Click here to shop my collections.

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What does Maison Persienne mean ?

What does Maison Persienne mean ?

Les persiennes are the most common shutters in Nice (French Riviera), letting only stripes of light pass. Those shutters are typical from Italy that I love so much and are part of the city because Nice once was Italian. I wanted a name that really means something to me and as I grew up there and around in Provence, I thought of Maison Persienne as an ode to the South. Of course "Maison" is also about being a small structure, a Maison de Couture that ensures French savoir-faire and handcrafted work. But to be honest, I was eventually sure of...

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